e-CEASA: Transforming the user experience

EYF has developed e-CEASA, a virtual platform that connects buyers and sellers from CEASAs throughout Brazil. The solution aims to bring more agility, visibility and an improved purchasing experience, modernizing the trade of agricultural products and ensuring greater efficiency in the interaction between market participants.

Experience

• To understand audience needs, we conducted a comprehensive UX Research study , which included customer interviews, usage data analysis, usability testing, and competitor assessment.
• With these valuable insights, we identified critical areas for improvement and opportunities for innovation, ensuring the platform met user expectations and challenges.

Organization

• The online platform offers an intuitive interface for viewing products by category, seller and region, making the buying and selling process more agile and efficient.
• This structured organization facilitates access to relevant information, reducing the time required for negotiation and increasing transparency between the parties involved.

Results

e-CEASA has revolutionized the agricultural market by providing a solution that simplifies operations and increases product visibility. Sellers have gained a digital showcase to reach new customers, while buyers enjoy a practical and accessible experience.